Using Facebook to Reach Quality Job Candidates.

Employers can use Facebook as a recruiting tool in a few different ways. In any case, using Facebook gives employers access to a large database of high-quality candidates beyond what you’d find on sites like LinkedIn. In addition to creating pages and groups, employers can advertise open positions using Facebook Advertising, find referrals using their current employees’ social networks, and create content to spread the word and market open positions.

It’s All About Community
Creating a Facebook page or group is one of the easiest ways to network with potential candidates and advertise open positions at the same time. The community you create can be focused on a specific position, skill set, location, or industry.

Use the page to create a sense of community, share valuable content, and advertise the positions you are trying to fill. Post job openings directly to the wall, or create an RSS feed that updates automatically as jobs are posted on your business’s website. Encourage fans of the page to pass the word on to their social networks by creating content worthy of being passed along.

Utilize Your Current Network
Some of the best candidates come from internal referrals. Allow your employees to access Facebook at work and ask that they post a link to a current opening at the company if they’d like. Not only can this provide you with high-quality candidates, but you can offer a referral incentive or bonus when your current employees refer their friends or family.

Use the Facebook Directory
Facebook now offers a directory of people, pages, and places employers can search through to find high-quality candidates. You can target specific pages or locations easily and browse through the various listings that are returned with each search. You’ll have access to employment history and previous job titles for users that allow the information to be public, which can be a great help when searching for that perfect match.



You can get even more specific by using Facebook Graph Search, which allows you to search for specific terms like “web designer in Los Angeles.” Graph search allows you to search through anything that has been shared with you, whether text, video, pictures, or data.

Run an Ad Campaign
If you have some money to spend, you can always choose to run a Facebook advertising campaign to target a specific demographic or keyword. With Facebook, you can easily create a campaign advertising open positions within your company in just a few minutes.

If there are certain skill sets or experience you’re looking for, target your ads using those keywords. You’ll pay a fee to Facebook whenever someone clicks on your advertisement, but the referrals should be high quality on a consistent basis. You can set a budget for each campaign so the ads will stop running once you’ve reached a certain dollar limit.

Facebook is a great way to advertise open positions and get people involved in the hiring process. You can still use traditional methods and other social networks to recruit, but Facebook can be a great supplement when searching for suitable candidates.

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4 Tips to Keep in Mind When Writing Website Copy.

Maybe you’ve been writing copy for various outlets for many years, so you’re sure there won’t be any problems turning out website copy. You could be wrong! Although writing copy of any type has some basic rules, writing copy for a print publication is much different than composing content for a website.
Before you sharpen your virtual pen and dive in, here are some proven tips for writing quality site-ready copy and avoiding major pitfalls in the process.

Make it Short and Sweet
When it comes to writing website copy, shorter is better. That doesn’t mean you give up quality in the process, however. The goal is to produce website content that is clear, concise, and relatable. Gone are the days when writing long-winded sentences and winding narratives would catch a reader’s eye.
Online, a reader’s attention is hard to catch and even more difficult to hold. Make your web copy short, sweet, and packed with information. Get to the point, and get to it quickly. Web audiences won’t wade through pages of boring introductions or tedious purple prose. Instead, aim for copy that gets to the main point quickly, with little fanfare.

Watch Your Word Count
This advice dovetails with the previous rule of keeping your website copy short and sweet. Not only should you keep your word count pared down when writing for websites, but you should use words that are easy to read and digest.

Trim your sentences so they’re brief, yet powerful in effect, and watch for run-on sentences. In addition, break your writing into smaller segments instead of a single presentation that isn’t segmented into paragraphs or sections. When readers see a huge block of text, many of them will check out. Give them smaller bites to chew on. Remember: Shorter copy IS better!

Not sure what’s meant by short and sweet? Web pro News has listed length guidelines that are worthwhile to follow. For example, your headlines should be no more than eight words, if possible. Keep sentences to no more than 20 words – fewer if possible. In addition, shoot for paragraphs that have between 40 and 70 words, but no more. Finally, website pages shouldn’t run more than 250 words – unless you intend to scare readers away.

Mind Your Headings
Online readers are scanners, so that means the first thing that will attract their attention is the heading of an article. If the heading is confusing, dull, or vague, readers will move on and not bother reading the article at all. Your mission, first and foremost, is to make sure your heading is unique enough to grab readers’ attention and pull them into the rest of the article.

To write a heading that will capture your reader’s attention, shoot for strong verbs and nouns, using words that are vibrant and active. Craft a hook within your heading that will draw in your audience and make them want to read more, such as “10 Ways You’re Ruining Your Marriage.” Attempt to elicit an emotional response from them in some way. In the previous example, pairing the words “ruining” and “marriage” definitely evokes an emotional response for some readers.

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